"AN ANALYTICAL STUDY OF PATRIOTIC THEMES IN ADVERTISING ART"

Abstract

This research investigates how patriotic elements are integrated into advertising art and how these elements—such as national symbols, historical imagery, and culturally rooted narratives—influence both consumer behaviour and brand interpretation. Drawing on a mixed-method research framework that blends content analysis, interviews, and survey findings, the study identifies the visual and emotional devices most commonly used to evoke national pride. The results reveal clear generational differences: older audiences tend to interpret patriotic advertisements with warmth and trust, whereas younger individuals are more cautious and often question the sincerity behind such messages. Although patriotic themes can reinforce loyalty and enhance brand credibility—particularly around national celebrations—the study also highlights concerns about the ethical implications of commercialising patriotic sentiment. Overall, the research guides advertisers seeking to employ patriotic themes with authenticity and cultural sensitivity to ensure positive and lasting consumer relationships.